Stop playing small.
Build the mindset your next level requires.
I help service-led entrepreneurs shift the beliefs that keep them playing small, so they can trust themselves, have natural sales conversations, and move forward with clarity and confidence.
Are you ready to get out of your head and create real momentum in your business?
From Self-doubt and Overthink
to Business Clarity and
Confident Selling
I help early-stage entrepreneurs ready to overcome self-doubt,
sell with confidence, so their dream business doesn’t stay a dream.
FEELING STUCK IN YOUR HEAD OR SPINNING IN CIRCLES?
YOU NEED A MINDSET THAT BACKS YOUR AMBITION.
Most entrepreneurs don’t fail because they lack talent.
They are stuck because the same inner patterns keep running their business... showing up as self-doubt, overthinking, and resistance around selling.
You care deeply about your business...
...so why does it still feel like you're stuck in your head?
No matter how much effort you put in, the behind-the-scenes still feels heavier than it should... like you’re spinning your wheels without the momentum (or freedom) you imagined.
On the outside? You look like you’ve got it together.
But inside, there’s pressure, overthinking, and a quiet fear that maybe… you’re the one holding yourself back; especially when it comes to selling.
I know that cycle, I’ve lived it too, and I also know the shift that happens when your mindset finally starts working with your ambition… instead of against it.
That’s why I do this work: to help entrepreneurs break the inner patterns keeping them stuck, so they can sell with confidence, trust their decisions, and finally grow in a way that feels aligned, spacious, and real.
If that’s you? You’re exactly where you need to be.
You’re ready to build your business in a way that actually feels good.
You want a business where:
→ Your mindset fuels your ambition, instead of holding you back
→ Selling feels natural and human, not forced or awkward
→ Growth is sustainable, not energy-draining
→ You lead with clarity and self-trust, without constant second-guessing
You know there’s another level waiting for you and your business.
And this time, it’s not about doing more... it’s about releasing what’s been holding you back, so growth feels aligned, spacious, right... and like the business you actually want to run.
THE TRANSFORMATION
Imagine what it would feel like to stop holding yourself back.
Imagine trusting your decisions and showing up without overthinking every word or step.
Having sales conversations where you deeply connect with your future clients, and leading them with clarity, presence, and confidence.
Imagine building momentum, where your business grows because you’re no longer standing in your own way.
And that shift doesn’t just change how you sell... it changes how you lead, decide, and show up across your entire business.
here is how we can work together
CLIENT TESTIMONIALS
Pauline Delepaunt
Co-Founder at Juttu
"Thank you very much for your kind ear, constructive words and guidance throughout this bumpy ride. I'm incredibly proud of the journey over the sessions, because they made such a difference. A lot has changed in my surroundings too, but I feel that I changed inside."
Anniina Gutierrez
Life Coach
Coaching with Jimena has been a game changer for me personally as well as my business! We’ve worked through limiting beliefs that were really holding me back from showing up fully in my business to the point where I now feel confident to show up authentically as myself.
Jimena has also helped me get so much clarity around my ideal client, niche and offer which I was struggling to put into words before.
Six months ago there’s no way I could not have been confidently taking sales calls and really believing that I can be good at sales. Shifting my beliefs around selling has contributed to my mindset around sales totally shifting and seeing it as being of service, which has allowed me to go out and sell my services confidently.
I'm a Mindset & Sales Conversations Coach,
ICF-Certified Mindset Coach (ACC), speaker, and former SaaS sales expert.
My work is shaped by my own journey — from high-performance SaaS sales to building a business rooted in clarity, self-trust, and alignment. I saw how often outward success is driven by pressure and self-doubt on the inside, especially when starting something of your own.
Today, I help service-led entrepreneurs build self-trust, lead confident sales conversations, and grow a business that creates both income and impact. By combining real-world sales expertise with deep mindset and subconscious work, I support my clients in rewiring limiting beliefs, having natural, aligned sales conversations, and taking bold action.
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