THE FOUNDER'S MINDSET
Are you ready to build the inner foundation for your next level of performance?
Join us for a focused, experiential workshop designed to help you gain clarity, make better decisions, and take confident action in your business.
This workshop is sponsored by:
Why mindset and identity matter in entrepreneurial performance
Entrepreneurial performance is shaped by more than strategy alone. While tools, frameworks, and business models matter, a founder’s ability to move forward consistently depends on how they think, decide, and lead under uncertainty.
This workshop focuses on the inner drivers behind action, decision-making, and momentum. By exploring mindset, identity, and internal decision patterns, founders gain clarity on what’s truly holding them back; and what needs to shift to move forward.
This session helps you strengthen the inner foundation that supports aligned decisions, confident action, and sustainable progress.
An experiential, coaching-based approach
The workshop is highly interactive and experiential, combining short conceptual inputs with individual reflection, guided exercises, and group discussion.
The approach is grounded in coaching psychology and performance science, ensuring both academic rigor and practical relevance. Participants are actively guided to reflect, connect insights to their real business context, and define concrete next steps.
You will understand why mindset matters and experience how it directly influences your actions and decisions as a founder.
What you'll walk away with:
✴ Clarify your direction and priorities as a founder
✴ Identify mindset patterns shaping your decisions and performance
✴ Turn insight into clear, aligned next steps for your business
Join us for a focused session designed to help you move forward with clarity and intention.
The workshop will take place on
Thursday, April 30th at 10:30 am - 1:30 pm
at the EU Business School,
Theresienhöhe 28, 80339 München
Standard Founder Price: €87
(For founders and entrepreneurs building or growing their business)
Student Founder Price: €45
(For students currently founding or preparing to found a venture)
Limited seats available. In-person workshop.
Tickets are non-refundable but transferable.
Meet Your Facilitators
Jimena Real de Azúa
Mindset & Sales Coach for Founders
Jimena is an ICF-ACC-certified Mindset and Sales Coach for founders, with over 12 years of experience in SaaS sales and comercial roles. Prior to her coaching work, she spent over five years at Personio, contributing to the company’s early international expansion.
Jimena's work integrates coaching psychology with applied sales experience to support clarity, decision-making, selling and performance in entrepreneurial contexts.
Andy Johnson
ICF Master Certified Coach (MCC)
Andy has over 25 years’ experience in leadership development and executive coaching. A former professional athlete and training officer in the London Fire Brigade, he has leveraged these experiences to now work with executives and organisations across America, Australia, Asia, Europe and NZ.
Andy is a faculty member with multiple ICF accredited coaching training organisation, a coach mentor, assessor and supervisor.
in/andyjohnson29