6-week group programme · in two parts
Show Up Fully
& Sell
For service-based business owners who are ready to stop letting fear and self-doubt get in the way of selling their valuable work.
Six weeks to own the full impact of your work, change the way you think about yourself and selling, and get simple, practical tools to share your offer with conviction. Plus the Real Value Engine: your sales partner for your message, your content and your sales conversations.
Starts the first week of December · 3 weeks before Christmas, 3 weeks in January
Live group coaching · A private 1:1 kick-off call · The Real Value Engine · Limited spots
Knowing what to do to sell more is one thing.
Trusting yourself to actually do it is another.
Sound familiar?
You know what your business needs. So why does it feel so hard to do it?
Talking about your offer, putting yourself out there, naming your price or asking for the sale can bring up a lot of self-doubt.
You have clients, but most came through referrals or luck. When it comes to actively finding new ones, you hold back.
You post about your work, but mostly about what you do. People still don't see what changes for them.
Someone asks what you do and you either shrink it down to nothing or ramble until they look confused.
You show up for a while, post a few times, reach out to a few people... and then it fizzles out until you feel motivated again.
The moment comes to ask for the sale, you get nervous and say "I'll send you the information by email." And you never hear back.
You know what you should be doing, but not always how. You've done courses, but you haven't put much of it into practice.
If you nodded along, nothing is wrong with you. Selling was never just about strategy.
It's also about being willing to be seen, talk about your work, say what it's worth, hear a no, ask for the sale and take up space.
That's exactly where self-doubt, perfectionism, fear of judgment and overthinking get in the way, and quietly start limiting what you do in your business.
Introducing Show Up Fully & Sell
From holding yourself back to selling with ease.
Mindset first, skills second: building the self-trust to sell, with the tools to practise it along the way.
01
Get clear
Know what you're building, who you help and how to say it. The Real Value Engine turns that clarity into words you can use.
02
Shift your mindset
Change the beliefs that hold you back, so your mind becomes your biggest supporter and you act with confidence.
03
Take action
Do the things that grow your business, even on the days you don't feel completely ready.
The 6-week journey
Six weeks. Six things to unwrap.
Every week you get clear on what needs to happen, work through what's getting in the way, and take a real action in your business. Tap each week to open it.
Part 1 · Before Christmas
Get clear and shift your mindset
Weeks of 30 November, 7 and 14 December
Week01Reconnect With Your VisionWhat are you really building?Open week 01 +
Get clear on the business you want to build, where you want it to take you, and why it matters to you.
So you can make clearer decisions, stop getting distracted by what doesn't move you forward, and act based on where you're going.
Week02Elevate Your MindWhat if you stopped getting in your own way?Open week 02 +
Identify the thoughts, beliefs and patterns that make you overthink, procrastinate or second-guess yourself when it's time to act.
So you can think, decide and act in a way that supports the business you want to build, instead of talking yourself out of it.
Week · The engine opens03Build Conviction in Your OfferCan people see why they need what you sell?Open week 03 +
Get clear on who you help, the change you create and how to talk about your offer, while challenging the doubts that make you second-guess its value.
So you can talk about what you do with conviction, stop shrinking or overexplaining, and put your offer into the world.
Between the two parts
Integration weeks
21 December to 10 January
No group calls and no pile of homework. Just time to let it land.
You choose how you use these weeks:
Option 1 · Keep building
Refine your offer, message or landing page with the Real Value Engine, and send it to me by 4 January for my personal feedback.
Option 2 · Rest and recharge
Take a real break and let everything settle. Your meditation and hypnosis audio keep working in the background.
Either way, we meet for a private 30-minute check-in in the week of 4 January, so you come back ready to be seen in Part 2.
Part 2 · January
Be seen, sell and build momentum
Weeks of 11, 18 and 25 January
Week04Be Seen & Be KnownAre the right people actually seeing you?Open week 04 +
Get clear on what you want to be known for and what you want to say, while working through the fear of judgment, perfectionism and overthinking.
So you can say what you really want to say, put yourself out there anyway, and make it easier for the right people to find and choose you.
Week05Love SellingWhat if selling didn't feel like something you had to force?Open week 05 +
Explore ways to create sales that fit your business and stage, while challenging the beliefs that make selling feel pushy or uncomfortable.
So you can have sales conversations that feel natural, in person or in your DMs, and invite the right people to say yes.
Week06Build MomentumWhat happens when you stop starting over?Open week 06 +
Bring everything together into your 60-Day Show Up Fully & Sell Action Plan, with visibility and sales actions that fit your business.
So you leave knowing what's next, ready for the moments when resistance shows up, and with proof that you can follow through.
Included in the programme
THE REAL VALUE ENGINE
We do the inner work. The engine finds the words.
Your sales partner between calls. You answer simple questions in your own words, and the engine connects the dots: from who you help, to the real problem you solve, to what you say in your next sales call.
Get clear
Your ideal client, your offer and the real problem you solve
Get seen
Your offer statement, pitches, Instagram bio and content ideas
Get clients
Conversation openers, sales call questions and a printable cheat sheet
Make it happen
Your numbers, your weekly moves and your mindset
It opens in week 3, once the mindset work has laid the ground. 10 steps · Yours to keep · In English or Spanish
The transformation
By the end of January, this is where you could be.
From
Hiding behind your business,
while your goals stay out of reach.
Overthinking what to say and do,
losing precious time and energy.
Waiting until you feel ready,
while the months slip by.
Holding back from being visible and selling,
so the right clients never find you.
Letting your mind run the show,
so every action depends on how you feel that day.
To
Knowing what you're building,
so your energy goes where it matters.
Talking about your offer with conviction,
clearly and without shrinking it.
Feeling comfortable being seen,
so you're the one people think of and recommend.
Having real sales conversations,
in person or in your DMs, without feeling pushy.
Leading your mind instead of following it,
so it becomes your biggest supporter.
And you leave with the words to do it: your offer statement, a new Instagram bio, content ideas for the weeks ahead and the questions to open real sales conversations.
You start feeling like the business owner you already are. Not someone still waiting to be ready.
Meet your coach
Hi, I'm Jimena.
It breaks my heart to see talented women with something valuable to offer hold themselves back from building the business they know they're capable of creating.
I believe the way we think about ourselves shapes what we believe is possible for us. And what we believe is possible influences what we're willing to do. I know this from the inside too: I've started businesses of my own and felt what it's like to know what you want to do, and still hold back.
Today, I bring together two worlds: years of real sales experience, and deep training in mindset work.
Before coaching, I spent 12+ years in B2B software sales and sales enablement:
- Award-winning Account Executive and award-winning Senior Sales Enablement Manager
- Led Personio's international onboarding programme, training new salespeople to sell with confidence
- Speaker, guest lecturer at EU Business School, and mentor in the EXIST Women programme
Certified coach: ICF accredited (ACC), certified Mindset Coach, with certifications in NLP, hypnotherapy, Timeline Therapy and EFT Tapping.
You didn't start your business to hide behind it. I want to help you be willing to let it be seen.
Stories from my 1:1 clients
What happens when you heal your relationship with sales
Show Up Fully & Sell brings the same approach into a group: we work on what's holding you back first, and the showing up and selling follow.
Anniina Gutierrez
1:1 client
“Coaching with Jimena has been a game changer for me personally as well as my business! Months ago, there was no way I could confidently take sales calls or truly believe I could be good at sales.”
Jimena also helped me get so much clarity around my ideal client, niche and offer, which I was struggling to put into words before. My mindset around sales totally shifted to seeing it as being of service, which has allowed me to go out and sell my services confidently.
Büsra Coskuner
1:1 client
“After just a few months, my business is in a noticeably better place, and I am genuinely looking forward to sales conversations.”
The combination of mindset first and skills second is something I have not seen elsewhere, and it made all the difference. After only a few months, I closed a project at a price point that would have felt impossible before.
Why now
What did you want to do this year that still hasn't happened?
Launch that offer. Show up consistently. Have more sales conversations. You knew what to do, but somewhere along the way, the resistance was stronger than your plans.
Before Christmas, we get clear, shift what's been holding you back and build conviction in your offer. In January, we start the year being seen, selling and building your 60-day plan.
How you end this year is your choice: with the same list of "next year I'll…", or clear on what you're building and ready to act on it.
The founding round
Why join the founding round
This is the first time I'm running Show Up Fully & Sell as a group, and that works in your favour.
The smallest group it will ever be
More time for your questions, your offer and your situation on every call.
The lowest price it will ever be
After this founding round, the price goes up to €597.
You help shape it
If you need something that isn't there yet, tell me. If I can offer it, I'll build it in. That includes the Real Value Engine.
You can come back
As a founding member, you can join the next round for free.
In return, I ask for one thing: your honest feedback along the way, and a few words about your experience at the end if it helped you.
Extra support
Tools to support you between calls
So your momentum doesn't stop when the call ends.
The Real Value Engine
Your sales partner for your message, content and sales conversations. Yours to keep.
NEW YOU Meditation
Step into the business owner you're becoming, before you've "made it".
Hypnosis audio
Quiet the doubts that pop up right before you show up.
Content Guide + Notion Content Board
Ideas for what to post and one simple place to plan and track it.
Gift: Calm Sales Calls Kit
Short audios to help you feel calm and grounded before every sales call.
EVERYTHING YOU GET
- 6 live group coaching calls (about 1.5 hours each)
- A private 1:1 kick-off call with me (60 minutes)
- The Real Value Engine, yours to keep
- A private 1:1 check-in in January (30 minutes)
- The Sales Conversation Toolkit: a roadmap for your sales calls, a framework for your DMs, and what to say when they hesitate
- Practical exercises for each module
- Support between calls in your client portal, and group accountability
- Recordings of every call
Plus bonuses: NEW YOU Meditation · Hypnosis audio · Content Guide + Notion Board · Calm Sales Calls Kit
Your investment
After this founding round, the price goes up to €597.
Doors close 27 November 2026 · Limited spots · Instalments available
Have questions first? Book a call with me
Questions
Good to know.
Who is this for?+
Service-based business owners who already have an offer and their first clients, but whose visibility and sales still depend on how confident they feel that day.
Who is it not for?+
If you're looking for a done-for-you funnel or a script to copy word for word, this isn't it. This is for you if you want to change how you show up, so any strategy you use actually works.
I'm just getting started. Is it too early?+
If you already have an offer, even with just a few clients, you're in the right place. If you're still figuring out what you offer, book a call with me and we'll see what fits best.
I've done mindset work before. What's different?+
Here the mindset work and the action go together. Every week turns into something you do in your business. And with the Real Value Engine, your offer, your message and your sales words are written down and ready to use.
When are the live calls?+
In the weeks of 30 November, 7 and 14 December, then 11, 18 and 25 January. Your private check-in is in the week of 4 January. Once you join, you get a short survey with three options for the group call time, and we go with the one that works best. Each call lasts around 1.5 hours.
Why are there integration weeks?+
The first three weeks are inner work: your vision, your mindset, your offer. The last three are about being seen and selling. The integration weeks sit between them, so what you've shifted has time to settle before you act on it.
What is the Real Value Engine?+
An online tool I built from the clarity work I do with my clients. It takes you through 10 steps, from your ideal client to your offer, content and sales conversations. You answer in your own words and it connects the dots. It's not just a chatbot: you don't need to know what to ask.
What do I need to use the engine?+
A paid Claude account, for example Claude Pro. The engine runs inside Claude, on your own account. You open it with your private link, sign in, and start. No tech skills needed.
Does it write my content for me?+
It helps you find your words, it doesn't replace them. You can ask it questions, tell it what to change, or edit it yourself. Your words always win.
Can I keep using it after the programme?+
Yes. It's yours to keep, including updates to this version, so you can come back to it every time you create a new offer or plan your content.
I already bought the engine. Do I pay twice?+
No. When you bought the engine, you got a personal code worth what you paid. Use it at checkout and it comes off the programme price.
What if I miss a call? Can I pay in instalments?+
Every call is recorded, and you have the recordings until four weeks after the programme ends. And yes, you can pay in instalments, with a 5% admin fee added to the total price.
Still have a question? Book a call with me and we'll talk it through.
Get clear. Shift your mindset. Take action.
You don't have to wait until you feel ready.
You just need a clear next step, and support while you take it. By the end of January, you could be showing up, selling and growing your business with confidence.
Or send me a message on Instagram @jimenarealcoach
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