JIMENA REAL
Welcome to
The Real
Value Engine
You'll gain clarity.
You'll find specific words for what you do.
You'll communicate with confidence.
So the right clients recognise themselves in your words.
You can be incredibly good at what you do
and still struggle to put it into words.
Sound familiar?
You know you help people. Saying how is the hard part.
Someone asks what you do, and you either shrink it down to nothing or ramble until they look confused.
You post about your work, but mostly about what you do. People still don't see what changes for them.
You'd love more clients, but if you're honest, you don't really know where they would come from.
You'd love to reach out to people, but every message you draft sounds salesy, so you don't send it.
A sales call is coming up, and you have no idea what to ask or what to say when they hesitate.
You start every week wondering "what should I do today?", and the week is gone before you know it.
Who it's for
Two ways in. One engine.
Wherever you are with your business, there's a place to start.
Part 1 · Get your business ready
You're still shaping your offer.
You're building your business or getting ready to launch. Start with Part 1 and get clear on who you help, what you offer and how to say it, so talking about your work feels easy.
Start at step 1 →
Part 2 · Get clients
You know your offer. You need clients.
Drop in your website, sales pages or notes, and the engine sets up your foundation in minutes. Then go straight to Part 2: who to talk to, what to say, your sales calls and your week.
Start with the quick setup →
It's not for you if you're looking for a done-for-you funnel, scripts to push people into buying, or quick tricks to close.
Introducing the Real Value Engine
Not another chatbot. An engine that thinks with you.
The Real Value Engine guides you step by step, from who you help to what you say in your next sales call. You answer simple questions in your own words. The engine connects the dots and turns them into words you can use straight away.
1
You answer.
Simple questions about your clients and your work. Messy is fine. Not sure? Tap "Not sure?" and you get questions to think with, or a first draft to edit.
2
The engine connects the dots.
It finds the real problem you solve, beyond the symptoms, and turns it into your message, your content and your conversations.
3
You make it yours.
Ask it a question, tell it what to change, swap what doesn't sound like you, or edit it yourself. Your words always win.
What's inside
10 steps to get clear on your offer and find your clients.
Two parts. Part 1, Get your business ready: steps 1 to 5. Part 2, Get clients: steps 6 to 9, plus your mindset. Start where you are and jump between steps. Your work saves as you go.
Tap a step to see what's inside. Already have a website or sales page? Paste it in. The engine fills in the basics and only asks about what's missing.
Part 1
Lay your foundation
Get really specific here, and everything that comes later gets so much easier.
1Ideal client, who you most want to help
A one-page portrait of the person you're here for: what they struggle with, what they want, what makes them hesitate and where to find them. It keeps getting sharper: after real conversations, you update it in one click.
2Your offer, what you offer and how it works
Describe it, get honest feedback, and add every offer you have, up to 4. Already have a website or sales page? Paste it in and the engine fills in the basics.
3Real problem, the root problem you really solve
The root cause you solve, beyond the symptoms, and the everyday moments your clients will recognise.
4Message, your promise, in words that connect
An offer statement you can say out loud without shrinking it, a 10-second and a 30-second pitch, your different way and the pillars of your process.
5Content, your bio, LinkedIn and posts, written with intention
Your Instagram bio and LinkedIn profile, each with a live preview, plus content ideas for where you are right now. Want help with one? The engine writes the full post, reel script or newsletter for you to make your own.
Part 2
Get clients
Your foundation turns into real conversations. This is where my 12 years in sales come in.
6Find clients, who to talk to first, and what to say
Who to talk to first, starting with the people who already know you. Where your ideal clients already spend their time, who serves the same people, and a lead magnet idea that fits your offer. Every message is ready to send, and you make each one your own.
7Sales calls, curious questions, your price and practice out loud
Frame the call, ask curious questions, present your offer in their words, say your price and invite them to start, warmly and clearly. Then practise out loud: Claude plays your ideal client in a voice call and gives you feedback. Print your cheat sheet for the real call.
8Your numbers, how many conversations you need Optional
Your goal is a north star that gives you direction. Your focus is what's in your hands: how many conversations you need to have.
9Your week, what to do each day of your week
A menu of small moves that fits your week, your energy and the way you sell.
Anytime
Make it happen
Clarity alone isn't enough.
10Your mindset, catch the thoughts that hold you back
Clarity alone isn't enough. Catch the thoughts that hold you back, so the plan turns into action.
Founding group · only 10 places · until 8 November
Your call cheat sheet
Walk into every call prepared.
Everything you need for your sales call on a few printable pages, built from your own answers. Keep it next to you, write down their answers as you go, and never worry about forgetting what to ask.
You're there to help, not to close. Your cheat sheet helps you stay present for that.
What you walk away with
Your sales strategy, all in one place.
The thinking behind it
Selling is an act of connection.
You're not there to close. You're there to help the person in front of you. Every step of the engine is built on that: the bait has to appeal to the fish, not the fisherman, and clients buy the change in their life, not your method.
And because clarity alone isn't enough, the last step is about your mindset: the thoughts that stop you from acting on what you now know.
Built by
Hi, I'm Jimena.
I've spent over 12 years in sales, and today I help service-based business owners sell themselves with more confidence, without losing themselves in the process.
Because here's what I've seen time and time again: you can be incredibly good at what you do, deeply passionate about the impact you want to make, and still struggle to put it into words. That's why I created this engine. It's the clarity work I do with my clients, built so you can do it yourself, at your own pace.
This isn't a generic AI with a nice interface. Every question, the order of the steps and even the structure of your sales conversations come from my 12 years in sales and my work as a coach. The AI does the heavy lifting. The method is mine.
Business & Sales Mindset Coach. Former award-winning Account Executive and Senior Sales Enablement Manager · ICF ACC certified coach · Certified Mindset Coach
From the first users
What happens when the words finally fit
“You can be unclear in how you put things, and it reads you just as it should.”
“I've just finished working through everything in The Real Value Engine, and all I can say is: it's mind-blowing! I love how easily it walks you along the whole path to define your product, simply and with real quality. What I liked most is that you can be unclear in how you put things, and it reads you just as it should. And once you've made the corrections and suggested improvements, it leaves everything ready to use on a website or landing page, so you can go out and offer what you do with more clarity and focus. The content options are really clear too. There's no way you won't go out, sell yourself and use social media to get seen. Brilliant. It's definitely worth taking the time, and it's great to come back to often and update things as you go. Thank you for creating this. It's worth so much more than its price.”
Ingrid · Ontological coach
Translated from Spanish
Your investment
Start today. Go at your own pace.
One payment, and the engine is yours to come back to whenever something changes: a new offer, new learnings from your clients, a new focus for your content.
The founding group
Only 10 placesThe first 10 people get the engine at €29, until 8 November. After that, it's €47.
In return, I ask for your honest feedback.
Want to go deeper later?
What you pay for the engine becomes a discount on my coaching. After you buy, you get a discount code for the same amount you paid. Use it when you join Show Up Fully & Sell, my 6-week group coaching program, or my 1:1 coaching, one-to-one with me. That amount comes off the price, so the engine ends up costing you nothing. The code is valid until 31 March 2027.
It keeps growing with you
Every update to the engine is included, free. I keep improving it based on what my clients and buyers need.
The engine keeps evolving. Founding members get first access to what comes next.
THE REAL VALUE ENGINE
Founding group · until 8 November
€29
One payment · Personal access within 24 hours · Free updates
Only 10 places. When they're gone, or after 8 November, the price goes up to €47.
It's not something you finish in one evening. Do Part 1 in a few sittings, then come back to Part 2 every week: before a sales call, when you plan your content, when you need your next move. It's your sales partner.
You'll need a paid Claude account (for example Claude Pro). The engine runs inside Claude, on your own account.
Questions first? Book a call with me
Joining my coaching?
The Real Value Engine is included in my 1:1 Business & Sales Mindset Coaching and in my Show Up Fully & Sell group coaching program.
Questions
Good to know.
I already have an offer and a website. Is this still for me?
Yes. Choose "I know my offer. I need clients." Paste the text of your website and sales pages, and the engine fills in the basics, asks only about what's missing, and takes you straight to finding clients and preparing your sales calls. Have more than one offer? Each sales page becomes its own offer.
What do I need to use it?
A paid Claude account, for example Claude Pro. The engine runs inside Claude, on your own account. After you buy, I personally give your Claude email access to the engine within 24 hours. Then you sign in to Claude with that email, open the engine from your members' area, and start.
Is this just a chatbot?
No. You don't have to know what to ask. The engine takes you through 10 steps, asks the right questions, and builds everything on your answers and on how I work with my clients.
Can't I just do this with ChatGPT or Claude?
You can use AI on your own, and the engine uses it too. The difference is the method around it. A normal chat only answers what you think to ask. The engine takes you through 10 steps in the right order, so you don't need to know what to ask, and every step builds on your earlier answers. It isn't generic either: the questions, the order of the steps and the structure of the sales conversation come from my 12 years in sales and my work as a coach. The AI does the heavy lifting. The method is mine.
How long does it take?
As long as you need. Most of it you can do in 4 to 6 hours. Your work saves as you go, so you can stop and come back anytime.
Can I practise before a real call?
Yes. The engine prepares a practice call with your ideal client, your offer, your price and the doubts they're likely to have. You paste it into Claude, switch on voice mode and talk it through out loud. At the end, you get warm, honest feedback.
What if I don't know the answers?
That's normal. Tap "Not sure?" under any question and you get questions to think with, or a first draft to edit. You can also speak your answers with your device's dictation. A best guess beats a blank.
Are my answers private?
Yes. Your answers stay in your browser, on your device. I can't see them. When the engine creates your results, it sends only what you wrote in the engine to Claude, through your own account.
I have more than one offer. Does it work?
Yes. You can add up to 4 offers, for example your 1:1 work and a group programme. Each one gets its own message, content, conversations and PDF.
Which languages does it speak?
The engine itself, with its questions and buttons, is in English and Spanish. You can answer in any language, and choose the language of your results to match your clients, for example German, French or Italian.
How does the discount code work?
After you buy the engine, you get a discount code for the same amount you paid. It works like a credit: use it when you join Show Up Fully & Sell, my 6-week group coaching program, or my 1:1 coaching, one-to-one with me, and that amount comes off the price. The engine then costs you nothing. The code is valid until 31 March 2027.
Will the engine keep improving?
Yes. Every update to the engine is included in your purchase, free. The engine will keep evolving, and founding members get first access to what comes next.
What is the founding group?
The first 10 people get the engine at €29 instead of €47, until 8 November. You get a direct line to me, you shape what comes next, and you get first access to what comes next. In return, I ask for your honest feedback. The price goes to €47 when the 10 places are gone or on 9 November, whichever comes first.
Still have a question? Book a call with me and we'll talk it through.
© 2026 Jimena Real. All rights reserved. The Real Value Engine, its content and its design are my original work. One purchase is for one person's personal use: please don't share, copy or resell it.
Get clear. Get seen. Get clients.
The world needs what you have to offer.
It's time to get it into the hands of the people who need it. You don't need to feel ready to start. You just need the right words, and your first conversation.